The Internet has revolutionized and brought fundamental change to many industries and ways of doing business. From the early days when Amazon only sold books online and teenagers downloaded music using Napster to today's multiple choices for cloud platforms, the only constants have been rapid change and disintermediation. Currently, advanced cloud telephony and innovative communication tools are a manifestation of both of these concepts. Organizations both large and small, have started to take advantage of tangible business value from collaboration apps like Microsoft Teams and equipping Teams users with business telephony, changing the phone handset business and introducing a new way of doing business. Microsoft Teams is fast becoming a clear choice for those with the Microsoft Office productivity suite as their softphone and main business communication tool, both internally and with vendors, customers and prospects.