Is big telecom selling you short?
Global telecommunications providers spend a lot of money on national marketing campaigns. Super Bowl ads. Full page newspaper advertisements. Their spend for online advertising exceeds some local government budgets for technology! They always say they're the best or the fastest or the latest and greatest. But, the very nature of big telecom is to maximize profit. They want the highest possible return-on-investment (ROI) on their network assets. It's not their fault. That is what Wall Street demands.
Don't get me wrong. We here at Atlantech Online are stone cold capitalists. We’re all in business to turn a profit. However, making money doesn’t have to come at the expense of your customers. You don’t need to cut costs required to satisfy customers to compete, especially when cutting costs means cutting quality.
Here’s what big telecom doesn’t advertise in their Super Bowl commercials.